Brand Name And Country Of Origin Effects On

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Effects of Country-of-Origin, Consumer Patriotism, and ...

A. COO, consumer patriotism, and values on brand attitude Han (1989, 1990) indicates that the rational or cognitive factor of COO is the perceived quality of foreign ...

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The Concept of Culture of Brand Origin (COBO): A new ...

International Journal of Academic Research in Business and Social Sciences October 2011, Vol. 1, No. 3 ISSN: 2222-6990 287 www.hrmars.com/journals

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Consumer Perceptions of Country of Origin in the ...

Marketing Bulletin, 1991, 2, 31 -40, Article 4 Page 1 of 9 http://marketing-bulletin.massey.ac.nz Consumer Perceptions of Country of Origin in the

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CUSTOMER-BASED BRAND EQUITY: A LITERATURE REVIEW

- Journal of Arts Science & Commerce ISSN 2229-4686 International Refereed Research Journal www.researchersworld.com Vol.– II, Issue –1,January 2011

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NOKIA’S MARKETING STRATEGIES IN INDIA

This research aims at studying the strategies applied by Nokia in India, and analyzing the effects of these strategies on the sales of the company.

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HOUSEHOLD GOODS AND PERSONAL EFFECTS - Atlas International

Updated 31 May 2011 Copyright © 2011 Atlas International Importing Personal Property Into Tanzania HOUSEHOLD GOODS AND PERSONAL EFFECTS CUSTOMS REGULATIONS AND ...

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Validating the Instrument for Measuring Brand Equity in ...

outcome in brand knowledge of the customers, there are 3 and elements to build CBBE, which are “differential effect”, “brand knowledge”, and “consumer ...

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The worth of sport event sponsorship: an event study

Journal of Management and Marketing Research The worth of sport, Page 4 Consumer Psychological Approach Consumer psychological approach to sports sponsorship has ...

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Taiwan Food and Agricultural Import Regulations and ...

Since Taiwan’s “Act Governing Food Sanitation” went into effect in 1995, Taiwan authorities have strictly enforced food and beverage labeling requirements.

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