Brand Name And Country Of Origin Effects On

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The Concept of Culture of Brand Origin (COBO): A new ...

International Journal of Academic Research in Business and Social Sciences October 2011, Vol. 1, No. 3 ISSN: 2222-6990 287 www.hrmars.com/journals

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Place Branding Overview of an Emerging Literature

2 Place Branding: Overview of an Emerging Literature Introduction There is a small but rapidly growing body of literature pertaining to place branding.

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CUSTOMER-BASED BRAND EQUITY: A LITERATURE REVIEW

- Journal of Arts Science & Commerce ISSN 2229-4686 International Refereed Research Journal www.researchersworld.com Vol.– II, Issue –1,January 2011

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international product strategy - Trulaske College of Business

1 INTERNATIONAL PRODUCT STRATEGY • Extension: Sell the product as it is. • Adaptation: Modify the existing for different countries or regions. • Creation ...

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NOKIA’S MARKETING STRATEGIES IN INDIA

This research aims at studying the strategies applied by Nokia in India, and analyzing the effects of these strategies on the sales of the company.

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HOUSEHOLD GOODS AND PERSONAL EFFECTS - Atlas International

Updated 27 February 2013 Copyright © 2013 Atlas International Importing Personal Property Into Bangladesh HOUSEHOLD GOODS AND PERSONAL EFFECTS

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HOUSEHOLD GOODS AND PERSONAL EFFECTS - Atlas International

Updated 25 August 2010 Copyright © 2010 Atlas International Importing Personal Property Into Austria HOUSEHOLD GOODS AND PERSONAL EFFECTS CUSTOMS REGULATIONS AND ...

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Validating the Instrument for Measuring Brand Equity in ...

Ten-item Multidimensional Brand Equity: 1. Brand Loyalty, the indicator is: a. I consider myself to be loyal of X (which refers to particular brand name ...

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Determinants of Brand Equity in Indian Car Manufacturing Firms

substantially higher levels of brand equity. In turn, the brand with higher equity in each category generated significantly greater preferences and purchase intentions.

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The worth of sport event sponsorship: an event study

Journal of Management and Marketing Research The worth of sport, Page 4 Consumer Psychological Approach Consumer psychological approach to sports sponsorship has ...

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